Doctors and Physicians of all kinds have been coming to us for years to help them with their marketing efforts. SalemGlobal Internet Website Marketing goes beyond the traditional marketing firm and helps people in healthcare and medical fields bring in more patients, more revenues and ulimately more profits. Whether you are an individual doctor or healthcare practitioner, a partner in a practice or even a clinic or a hospital, we can help.
What is website marketing for doctors?
Website Marketing means different things to different people. To Doctors, Website Marketing means getting more and more people to your website, (increasing traffic), modifying your website to be more user friendly and sticky, making you the expert on the web in your field, making you the expert in your local, regional and/or geographical area and much much more. Of course, the bottom line is getting more people who need you and can use your medical expertise to visit you and become your patient.
Our comprehensive professional approach for marketing for doctors includes all of the following strategies and techniques:
Evaluate present website
Research your particular medical expertise and healthcare relevant keywords
Recommend purchase of relevant healthcare related and local domain names
Building medical marketing websites and possibly healthcare blogs consisting of articles and keywords promoting your primary care website
Implementing more appropriate pagetitles, keywords, metanames, description and search engine friendly URLs
Rewriting and prioritizing text on site according to research
Create Site Map for your medical website
Submitting your medical and healthcare site to search engines and directories (google, yahoo, msn, aol, ask.com, alltheweb, alexa etc.)
Generating Interactive PR (writing and distributing press releases and articles that are Internet newsworthy on other websites, online editions of newspapers, journals, media and blogs)
Managing (PPC) pay per click advertising for your medical practice or healthcare office (Google/ Yahoo/ Overture/ Superpages etc.)
Linking from other sites (increasing pagerank according to the search engines)
Optimize each business critical Web page of the OrganizationNameURL.com Website up to the number of pages determined by our scope of work.
Optimize so that lower-level (very specific) Web pages can be “crawled” by search engines and indexed by directories
Generate search results within the first page of search engine and directory results
Increase the number of search engines and directories in which the healthcare related website is listed
Broaden the amount of links to the medical related website on other strategically appropriate websites, sometimes with a high page rank
Improve upon the current search rankings of your doctor related website
Allow search engines to more easily “crawl” the entire healthcare related website that you have created
Implement “user-friendly” URL’s
Analyze current use of keywords and keyword phrases and develop a comprehensive list of thoroughly researched keywords and keyword phrases
Analyze current use of Meta titles, alt-image text tags, keywords and descriptions and develop a unique feature set of Meta titles, alt-image text tags, keywords, and descriptions for each Web page
Create hyperlinks and Meta tags that will better allow more Web pages to be “crawled” by search engines, thus allowing more pages to be indexed
Supply direct feeds of all Web pages to the major search engines
Create compelling registries with all of the major directories
Provide consulting to improve usability
Increase relevant traffic to your healthcare and medical Website, which in turn translates to more leads for your practice
Update Site Navigation according to relevant keywords
Glossary of professional medical and healthcare related terms (primary and secondary keywords)
Development of heathcare related content
Articles from the medical associations, staff, management and media
There should be a page built upon every medical industry related keyword
Evaluate and consult on site layout & design
Implement Full- site Text search capabilities for fast site search
Implement Email capture
Develop Newsletters for your practice
Develop Blog(s)
Analyze Traffic and Statistics (should come from your hosting provider or Google Analytics)
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